Car Guys Automotive & Collision — emyle said

Brand Identity

Car Guys Automotive & Collision

Brand Identity

Bold identity system built around strong typography and high-contrast applications. The project focuses on creating a clean and recognizable visual language with a more premium and contemporary direction.

Developed across multiple brand applications, the system reinforces consistency through minimal elements and strong visual presence.

Car Guys is a Texas-based automotive and collision repair shop that came with an existing brand and a clear need to leave it behind. The previous identity relied on the same visual codes the industry defaults to generic.

The rebranding stripped it back to black and white. Robustness through typography and contrast, not decoration. A minimal system built to hold up across every surface, from signage to uniforms.

The result is an identity that reads as premium without trying too hard, exactly what a shop that knows its craft should look like.

Brand Identity

Car Guys is a Texas-based automotive and collision repair shop that came with an existing brand and a clear need to leave it behind. The previous identity relied on the same visual codes the industry defaults to generic.

The rebranding stripped it back to black and white. Robustness through typography and contrast, not decoration. A minimal system built to hold up across every surface, from signage to uniforms.

The result is an identity that reads as premium without trying too hard, exactly what a shop that knows its craft should look like.

Emyle Said

Graphic Designer & Art Director

emylesaid1@gmail.com

Brand Identity

Car Guys is a Texas-based automotive and collision repair shop that came with an existing brand and a clear need to leave it behind. The previous identity relied on the same visual codes the industry defaults to generic.

The rebranding stripped it back to black and white. Robustness through typography and contrast, not decoration. A minimal system built to hold up across every surface, from signage to uniforms.

The result is an identity that reads as premium without trying too hard, exactly what a shop that knows its craft should look like.

Scala Engenharia

Emyle Said

Graphic Designer & Art Director

emylesaid1@gmail.com